Or to put it another way: Profiling as the basis for new media and communication strategies does not produce a sole winner or better sales results.
All those who correctly interpret the consumer’s catalogue of wishes, understand his wishes and decision-making mechanisms and accordingly make the appropriate offer that corresponds to his wishes are right.
And the question must be allowed: To whom do you want to sell your product or service? „To everyone who can afford it, of course“, you would logically answer. And that is exactly where the problem lies! You will never get „everyone“. For some you are too expensive, for others too cheap, others don’t like the concept … and still others don’t need your product and so on and so forth.
But – and here we are again with our broken clock: 2% of the people would buy your goods – any time and for sure. If your promise is good and your product as well, you can even reach 5%. That’s all you need. The advantage of this kind of targeting: you can imagine all the people you want to sell to more precisely. Your consumer gets an exact profile. This saves you a lot of money – and the best thing on top: You save yourself work and effort for a goal that is unattainable anyway. So get an accurate picture of your customer and don’t waste time, money or effort.
Join us further on our blog „Think before doing“