Think before doing. The blog.
This core statement can be considered for each purchase decision: What we want, we need to believe.
Germans have invented their own variant of change: change, but please without change.
Anyone who tells you that you have nothing to offer, nothing to say and nothing to tell, anyone who tells you that you have already said everything is giving you bad advice.
Why can’t we think of something like that? We’re better, faster, cheaper and more innovative than our competitors – what are we doing wrong?“
But „doing things the same way“ doesn’t work anymore! And consequently, a lot of what you’ve done in marketing in the past won’t either. So, what now?
In the past, one could survive with the attitude of “keep it up” for a while. Today, however, during the course of digitalization, wars, environmental pollution… and the volatility that comes along, risk is part of everyday life.
Why the „envy syndrome“ in communication is so deeply rooted.
First of all, you yourself must believe in your new message, in your power, in your product, in your performance and in what you have to offer.
Every democratic majority decision in communication stands for closing off a new path.
What does this statement have to do with advertising your product? Much more than you can or even want to believe.
Much has been written about the myth of secret seduction. The myriad of authors can be divided into two factions.
Those who really need something will buy. Any need and its creation requires advertising.
To get straight to the point, you too can create this fake. All you need is a cheap AI subscription (and a computer that is AI-compatible).
The beauty of the digital revolution is that no one knows the route it will take, no one knows its aim and no one knows the laws by which it will operate.
The algorithms on which AI is based are neither intelligent nor do they replace the cognitive abilities of users.
How much data do companies want to collect? Who “owns” these data sets that have transformed us all, without our realizing it, into transparent individuals and brought us digital twins?
Influencer marketing is on everyone’s lips. And why is that? Of course, because for heaven’s sake, no one wants to be labeled an eternalist, old-school, or even a relic.
No, the world hasn’t changed, and it won’t in the near future. The knitting pattern has remained the same, and so has the motivation for purchase decisions.
In our blog “Think before doing”, we will discuss major aspects of today’s communication. Read on…