Pre-ins­tead of reflec­tion. The blog.

The algo­rith­ms on which AI is based are neither intel­li­gent nor do they replace the cogni­ti­ve abili­ties of users.

How much data do com­pa­nies want to coll­ect? Who “owns” the­se data sets that have trans­for­med us all, wit­hout our rea­li­zing it, into trans­pa­rent indi­vi­du­als and brought us digi­tal twins?

Influen­cer mar­ke­ting is on everyone’s lips. And why is that? Of cour­se, becau­se for heaven’s sake, no one wants to be labe­led an eter­na­list, old-school, or even a relic.

No, the world has­n’t chan­ged, and it won’t in the near future. The knit­ting pat­tern has remain­ed the same, and so has the moti­va­ti­on for purcha­se decisions.

In our blog “Pre-ins­­tead of reflec­tion”, we will dis­cuss major aspects of today’s com­mu­ni­ca­ti­on. Read on…