To get straight to the point, you too can create fake news, spread doubts (agnotology) and fabricate counterfeits. You don’t need a permit, no training, no tried and tested virtues are required, and neither is an ethical attitude. All you need is a good printer, a powerful computer, a lot of imagination, a bit of unscrupulousness and a trustworthy guarantor or an expert opinion.
For example, art experts used to be able to tell you if it was a fake because they could examine the material, color, brushwork… And today? When it comes to digital art, especially when created by AI, things get difficult. When it comes to food, too, there are many fakes that taste like the real food, but are actually a mixture of chemicals. And fake news, doubts in research and development as well as forgeries are increasing.
And what about the 8 p.m. news? Who can promise you in the city of Mainz that everything that is broadcast is true? No one! And that will remain the case for the time being. Today the images and collages are as good as perfect, the tonality of the lyrics as deceptively real as are the lyrics of a well-known writer, songwriter, journalist…
You can believe what you see, hear, taste…or not. The decision is yours. Is it good to not have any orientation, or verifiably true information? Aren’t they the basis for forming opinions and ultimately for everyone’s freedom of choice? Much depends on what is intended with the industry of fake news, doubt and counterfeits. A look at Silicon Valley or the meeting of the tobacco barons in the middle of the last century suggests that it is money and power.
The only question we have to answer is simply “Do we want and need the fakes…? Do they really have „short legs“? No, even very long-lasting legs! Stick to the truth in your product advertising and give your customers security, relaxation, trust and orientation in everyday matters – with the Internet of Things.
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