Influencer marketing is on everyone’s lips. And why is that? Of course, because for heaven’s sake, no one wants to be labeled an eternalist, old-school, or even a relic. In fact, an entire industry has been established that can provide you with these influencers.
And what do you get for your beautiful money and from influencers? Depending on how much you are willing to pay, you will usually get a young lady (or even a young man) who has had the appropriate attributes for your product done by a plastic surgeon. This person will then stand in front of the camera, take your product in his/her hand, and pretend to have used it in everyday life. Or the product will stand for some seconds on the table, visible to everyone in social media who receive that video. After a quick recording, the show is over and you have less cash to your name. How much? That depends on how popular the influencer is or how many followers he/she has on the list.
Influencer – a new profession – which can be done easily and conveniently with a few clicks from home and without professional training. And why are they so popular for companies? Does it save costs? In essence, it is the significantly higher credibility inherent in influencer marketing. If the neighbor buys it or someone like you and me, then you believe in the product.
Is it worth using influencers? We have heard that the calculation is correct when it comes to a cosmetic product for a young target group. But then on to Dubai, because there should only be a minimum tax of 10%.
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