One of the greatest thinkers of his time, the philosopher Friedrich Nietzsche. He said this which can be considered the core of a purchase decision: „We believe what we want to believe.“ And what we want, we want. But we also do everything we can to believe it. And who or what we believe, that’s what we buy.
What would you say: How many buying impulses did you receive yesterday? Was it 50, 100, 1,000 or possibly even more? And how many of those do you still remember? 2, 5 or 10 – surely not more.
Out of the far more than 3,000 daily advertising impulses, you have not even registered the vast majority as such. Only a handful of impulses remain at the end of the day. The rest are gone or were already gone before you managed to perceive them properly. Why? Quite simply: Because you are simply not interested and because the manufacturer has not managed to mobilize your trust or faith in his communication.
Or quoting Blaise Pascal again, „The heart has its reasons that the mind does not know.“ But if a belief has made its way, the heart has shut down the mind. Only the ones who provoked you and made you think also managed to affect your ego and thus win your trust. Only those are rewarded by you with an impulse to buy – or will at the first opportunity.
Remain on our blog “Thinking ahead instead thinking about”